ATM, Australia, banking, fingerprint, PIN, public opinion

Customers Embrace “Controversial” Technology

Fingerprints the new ATM PINs (The Daily Telegraph – Australia)

The bank has revealed it will explore introducing controversial technology that stores biometric data, replacing the need for PINs, after research suggested customers were willing to embrace it. [emphasis mine]

What percentage of people must embrace something before it ceases to be “controversial”? The article’s implicit answer is “more than 79%.”

The article is only five sentences long, so I’m not cherry-picking an odd sentence from a long article. The whole set of the article’s facts is that a bank’s study found that a Pareto of people are totally OK with fingerprint biometrics, which pretty much means that they’re the opposite of controversial.

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