apple, AuthenTec, business, facebook, M+A

Face.com Redux? AuthenTec to ditch non-Apple customers in 2013

AuthenTec to reportedly ditch non-Apple customers in 2013 (Apple Insider)

In an email to its customers, which includes Samsung, HP, Dell, Lenovo and Fujitsu, Apple acquisition AuthenTec reportedly said it will no longer be honoring orders come 2013, a source told Korean language website etnews.

The announcement may be an indication of what Apple plans to do with the company and its technology after purchasing the firm in July for $356 million. AuthenTec is well known for its work in fingerprint sensor tech and it was rumored that Apple might be looking to implement the biometric security asset into an upcoming iPhone.

It may be recalled that after Facebook bought Face.com, Face.com’s existing customers were left twisting.

This is always a tricky post merger call. Does Apple continue to sell a technology, at a hefty profit, to its competitors? How long would Apple’s competitors live with that deal?

Apple seems to have made the call.

Previous ArticleNext Article
Translate »