Industry News

Facial Recognition Tech for In Home Advertising

It’s not strictly facial recognition (more like face-finding mood detection) but it is related…

The Most Manipulative Use of Kinect Imaginable (Technology Review)

How exactly would it work? The idea is that Kinect’s motion and facial recognition technology could figure out whether you’re sad or happy, and serve up ads that jive with your mood. The patent application contains unusually colorful language about how exactly the Kinect (or other computing device) might infer mood.

“If the user on the videos or images from the webcams is dancing, the advertisement engine may assign a positive emotional state, such as, glad or happy, to the user…If the user on the videos or images from the computing device, e.g., Microsoft Kinect, is screaming, the advertisement engine may assign a negative emotional state, such as, upset, to the user. If the user on the videos or images from the computing device, e.g., Microsoft Kinect., is pacing back and forth, the advertisement engine may assign a negative emotional state, such as, worried, to the user.”

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