banking, mobile

Getting Banking Security Right in a Mobile World

Security as a Service (Michael Nuciforo at Finextra)

One of my pet hates with most mobile banking projects is how security is treated as an adjunct rather than a key scope item. Any product or marketing manager worth their salt knows the number one reason consumers don’t adopt mobile banking services is security concerns. The reason security is treated as a ‘black sheep’ is that it isn’t doesn’t deliver tangible customer satisfaction improvements. And even though customers expect it, they don’t often get excited about it. A change in mind-set is required. Security should be treated as a service. If you get it right, and promote it appropriately, it could be the key factor in your bank achieving above normal user adoption.

Good advice to banks follows.

Previous ArticleNext Article
Translate »