apple, financial, google, mobile

Google, Apple, Mobile, Money (& Biometrics)

The article isn’t even mostly about biometrics, but as we readily acknowledge here all the time, biometrics are only ever a means to an end. What the article does provide is a coherent view of where future profits will come from for Apple and Google well supported with charts, graphs and other visual aids, which I love.

The key biometrics bit is here but the rest is very interesting as well.

How Android gets Google to $2000 by 2020 (Marketwatch)

The most exciting thing I see on the horizon isn’t the ad sales that will almost certainly materialize, but the network effects of a billion Android users and the ways Google can leverage that scale. If one billion people are on the same mobile OS and you know where they are precisely and they have a biometric scanner on their phone, do you really need Mastercard and Visa to take their 3% to verify the funds and identity? That’s why Google is working on Google Wallet. If one billion people are constantly sharing their location by virtue of having their phone switched on, could you sell them stuff based on where they are? That’s why Google is working on Google Offers. And if one billion people care more about the device than the network and will pick the service based on who has the cool new Android phone, couldn’t you launch your own data service? That’s Google Fiber.

This also seems to be of a piece with growing recognition among financial types that biometrics are going to have a role in how authentication works and add significant value to the process.

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