face, marketing

Marketers look to “facial coding” program

The new technology that can read your face, and your mind (Yahoo – Australia)

Using the camera in your personal device, the new facial recognition software interprets your emotions by mapping the minute movements of your eyes when you smile, your mouth when you gasp or the furrow of your brow when you are confused.

“They use the technology to make sure that people have understood their content,” Matt Newcomb from Proctor and Gamble said.

Some (me included) might quibble that this isn’t technically a facial recognition system because it isn’t used to uniquely identify an individual within a larger set of individuals even though true face-rec and this emotional response detector use some of the same underlying technologies.

Some organizations that opt for this type of technology will do a better job of explaining its use than others.

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