New biometrics advisors to focus on use cases

Market Research Firm Announces Biometrics Advisory Service (Find Biometrics)

Tractica’s approach is to focus on use cases, which Lockhart says “define the biometrics market opportunity.” The company has classified 142 use cases, and offers a profile specific to each with respect to “business function, industry, and modality.” And the advisory service consider a wide range of biometric modalities, from the widespread (fingerprint scanning, facial recognition) to the more obscure (electrocardiogram and DNA recognition).

Technology isn’t an application, so the focus on use cases is appropriate.

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