What they discovered about biometric payments – a technology many have previously failed to establish – turned out to be even more promising than they expected.
The pilot took place in Villeneuve-d’Ascq and Angouleme in the north of France. The fingerprint technology had high adoption rates, attracted over 900 customers and facilitated over 5,000 payment transactions. Interestingly, more women participated in the trial (53 percent), and the most prominent segment with the highest participation rates were coupled partners and homeowners.
“Feedback was very good. Ninety-four percent of participants were ready to use this payment, Pierre said. “The average transaction amount was €58.60, which is 15 percent higher than the value of average card payments in France.”
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