ID, marketing, Paraguay, UN

UNICEF awareness campaign for universal ID in Paraguay

In what has come to be known as the “No Name Match,” UNICEF brilliantly harnessed the power of the Paraguay-Uruguay World Cup qualification match to drive the issue of universal ID for Paraguayans to the front of people’s minds before recent elections.

The two-minute video below is really good.

 

Without universal legitimate ID, it’s harder to make a lot of other things work that most of us take for granted. Universal vaccination against preventable disease, compulsory primary education, effective social safety nets — all of these things get a lot easier if everyone can prove their unique identity.

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